HOW IT GOT STARTED

My name is Chibuzo Ikonte, and I am a Lead Strategic Planning Manager at Nike, with a focus in Global Football Strategy. I combine a passion for sport with a track record in retail, strategy and venture investing, shaped by experiences at Nike, McKinsey & Company, and KB Partners.

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I hold an MBA from Kellogg School of Management (Marketing & Organizational Behavior) and degrees in Economics & Statistics from Northwestern University.

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This website (views are my own) is a platform where I apply my strategic thinking, analytical skills, and storytelling capabilities to explore my favorite topics in basketball.

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Growing up as a top-tier high school basketball player in Southern California, my career took a sudden turn when I collapsed and went into cardiac arrest. Surviving that experience deepened my passion for the game and shaped my ability to overcome adversity. Whether through playing or analyzing the sport, basketball remains a core part of my life and motivates me to share my insights with others.